In order to meet ever increasing demand, Water Direct has continued its multi-million-pound investment in infrastructure, capability and service portfolio.
2018 sees a two-year water tanker fleet investment reach £2 million, to further improve our ability to respond to water supply interruptions. We have also invested significantly in developing additional solutions including our newly re-branded bottled water brand H2gO, a unique fully recyclable event drinking water supply called the Aqube as well as a series of industry resilience initiatives.
The extensive investment has proved timely and was tested to the extreme during the ‘Beast from the East’ freeze and thaw in March 2018, when, during the busiest period in our 22-year history to date, we were called upon to provide more than 11 million litres of water to thousands of homes and businesses across the country on a short timescale.
Although the extent of the damage caused by the big thaw was not widely anticipated, Water Direct remained prepared explains spokesman Sven Parris.
“The UK’s water retailers and wholesalers are well aware that March 2018 was a defining period in emergency water supply planning.
As a business, we have been lobbying for better water supply contingency planning for many years, making major investments in our own infrastructure and developing partnerships with the newly formed water retailers.
We’ve faced the results of extreme cold weather and now we’re heading into drought season, which can bring equally challenging circumstances. With a further £1 million pounds recently invested in our water tanker fleet, we’re evermore prepared for weather extremes.
We will continue to increase our investment in fleet, premises, equipment and personnel in order to meet the increasing demands of our partners and we remain ready to provide water wherever and whenever it’s needed, from a planned events and industrial use, to major national supply interruptions”
Sven Parris – Senior Sales & Marketing Manager at Water Direct