Retailer Partnerships

Since the water market opened in April 2017 we’ve continued to develop innovative partnerships with an increasing number of water retailers across the UK.

Business and other non-household customers expect continuity of supply and can often be left confused and frustrated when neither the wholesaler nor retailer appear to provide the level of service they expect.

Water Direct helps manage these expectations through a transparent and collaborative service that brings genuine value to all parties.

We know that water retail is an evolving market that increasingly makes buying decisions on value over price and that strong added value services will often be a key factor in winning and retaining customers.

Our bespoke partnerships enable the provision of alternative water supplies to non-household customers and this is offered through a mechanism designed to suit the retailer. In some cases we offer a referral scheme where we own the relationship with the customer, in others cases we collaborate and offer a ‘white label’ service where the retailer retains that relationship. In all cases our services can help improve customer satisfaction and retention.

Our WaterTight™ contingency planning services are particularly popular with retailer customers who need to create and maintain their own contingency plan for water.